Circuit board is the most active industry in the contemporary electronic component industry, and its growth rate is generally about 3% higher than that of the electronic component industry. From the perspective of development mode, China’s circuit board industry continues to grow at a high speed, and its import and export have also completed a high-speed growth. With the industrial growth, it is gradually optimized and improved. Under the overall trend of the global PCB industry transferring to Asia, China, as a big manufacturing country of electronic products, has absorbed a large number of foreign capital and foreign PCB enterprises’ investment with its huge domestic demand market and relatively low consumption cost, which has promoted the explosive growth of China’s PCB industry in a few years.
The market analysis report of the circuit board industry is the analysis of the market scope, market competition, regional market, market trend and absorption scope of the circuit board industry. According to the market environment, competitiveness and competitors of circuit board industry products, it means to analyze and judge whether the products of circuit board industry can have a market in a limited period of time, and what kind of marketing strategy should be adopted to complete the sales goal or what kind of investment strategy should be adopted to enter the circuit board market.
At present, China has become the largest PCB consumer in the world, and also one of the regions that can provide the largest PCB production capacity and the most complete product types in the world. On the whole, though the PCB enterprises in foreign countries are large, their scope and technical level still have a certain gap compared with those in foreign enterprises established in Chinese mainland.
From 2008 to 2019, the output value of China’s PCB industry will increase from 150 . $3.7 billion to $389 billion . 200 million US dollars, with a compound annual growth rate of 9 . 03 % , far faster than the global overall growth rate. The financial crisis in 2008 had a great impact on the global PCB industry, and China’s PCB industry was not spared. However, under the background of the global PCB industry’s transfer to China, China’s PCB industry has fully recovered after 2009, adhering to the trend of rapid growth as a whole. In recent years, China’s economic development has entered a new normal. Although the growth rate has slowed down compared with the past, it still adheres to medium and high-speed growth, ranking in the forefront of the world’s major economies. Throughout the development of China’s PCB industry since the 21st century, the overall trend of shaking is basically the same as that of the global PCB industry. Thanks to the transfer of PCB industry capacity to China from time to time, and the stimulation of strong demand growth in downstream areas such as communication electronics, consumer electronics, computer, automotive electronics, industrial control, medical devices, national defense and aerospace, the growth rate of China’s PCB industry is significantly higher than that of the global PCB industry in recent years.
At present, there are about 2800 printed circuit board enterprises in the world, mainly distributed in six major regions, including Mainland China, Chinese mainland Taiwan, Japan, Korea, North America and Europe. There are nearly 1500 PCB consumer enterprises in mainland China, and PCB enterprises are relatively concentrated, mainly distributed in the Pearl River Delta region, Yangtze River Delta region and Bohai Rim region. China’s PCB chemical enterprises started late, with weak technology accumulation and R & D ability. Their products are mainly concentrated in the low-end market, while the chemicals used in electroplating process and PCB surface treatment process with relatively high value are still monopolized by foreign enterprises. In recent years, with domestic PCB chemical enterprises increasing R & D investment and increasing production and quality, some high-end products have been accepted by PCB manufacturers, which is expected to gradually break through the scene of foreign enterprises monopolizing the high-end PCB chemical market for a long time.
It can provide information support for customers to formulate marketing strategy or investment strategy correctly. As long as the enterprise’s marketing strategic decision or investment strategic decision is established on the basis of solid market analysis, and after fully understanding and controlling the external factors that affect demand and the internal factors that affect purchase, production and marketing, it can reduce mistakes, improve the scientificity and correctness of decision-making, and reduce the operational risk to the minimum.
